"A good community manager needs to be skilled at social listening and engagement. But it's more than just responding to mentions and tracking keywords. The problem is that typical keyword tracking software is too limiting. It's impossible to know in advance all the right keywords to track, so I'm missing too many great conversations I should be engaging in!"
"I only have a few minutes a day to spend on Twitter, so I need a faster way to find and share compelling content, to connect with new potential customers, and to engage with my existing relationships."
"I love to watch and participate in live streams on Periscope, Meerkat, or Blab. The problem is the vast majority of these streams happening right now are BORING. I need a much easier way to find live streams I'm interested in."
"There are plenty of tools out there to help me find popular content that EVERYBODY is sharing. That's cool, but to stand out from the crowd, I want to find and share nuggets of awesome content that nobody else knows about."
"I find myself constantly falling back to my same-old inner circle of close friends and acquaintances on Twitter. I wish there were an easier and faster way to reach out and proactively engage with new people or even existing connections that I haven't spoken to in a while."
"I follow specific people (or brands) because I believe they'll tweet things I'm interested in. But, it turns out they actually tweet more often about things I'm NOT interested in. I don't want to unfollow them, but I wish I could reduce the time I waste reading tweets that aren't important to me."
"I love to follow hashtags for the many topics I'm interested in. The problem is, for any of my topics of interest, there are literally dozens of relevant hashtags I should be following. I wish there were an easier way to find and surf all the best hashtag streams for my topics of interest."
"I love to connect with new people who share my interests. The problem is, people don't always put their interests in their bio, so I waste my time scrolling through their BORING tweet stream to figure out if they talk about any of the things I'm interested in."
"There are dozens of interesting weekly Twitter Chats happening everyday. I'd love to participate in more of them, but I don't have the time. Wouldn't it be nice if there were an easier and faster way to sift through the chat streams to find people I'd like to continue the conversation with?"
"Twitter is an amazing source for information about what's going on in the world and in my city, but I know I'm missing a lot of it. Why isn't there a way to quickly and easily see ALL the topics being discussed in my city (not just the top 10 current trends)."
"I like to find interesting career opportunities on Twitter, but there's a lot of noise to sift through and I don't know all the right keywords to search for. I wish I could more easily see, at a glance, all the different "categories" of jobs being advertised in my city and only click on the ones that are of interest."